An authentic brand and aligned experience is core to attracting, engaging and retaining talent. Employer branding is so much more than recruitment ads and a careers site.  To quote Jeff Bezos of Amazon "Your brand is your reputation.  It's what people say about you when you're not in the room".

Employer Brand & Reputation

The world is changing. With pressure coming on the employment market from increasing globalization, recession, an aging population and more, employer branding is now about more than just recruitment. Creating an employment experience that aligns with your Employer Brand Promise and hears your people ask “why would I work anywhere else?” when the head hunter calls, is now a source of competitive advantage and business sustainability.

What we do

Understanding your Employer Brand & Reputation

As with your corporate or consumer brand, there are multiple audiences for your employer brand and many and varied ways in which their opinion, and your reputation, are formed.  We offer a range of tools and services designed to create understanding of your current employer brand perception and reputation in order to understand the current state; measure progress against strategy; ensure alignment of experience against expectation/promise; and more.

Expected outcomes:

• Engaging Executive/Senior Management about employer brand and reputation and the business value of committing to its deliberate development and management
• Understanding the current state of your INTERNAL employer brand and reputation; along with the level of employee advocacy for the organisation as a place to work
• Exploring how well your recruitment process is delivering your brand and building employer brand advocates for your business, even with those that are rejected
• Understanding of social media conversations, sentiment etc about your brand, industry and competitors

Employer Brand & Reputation Strategy

Employer Brand Strategy development involves integrating your employer brand as part of whole of business strategy. Whilst the most direct application is often in recruitment, there is opportunity to leverage your employer brand to drive engagement, performance, link to customer brand and service, and ensure that your market reputation is exactly where you want it to be. You have ONE BRAND and your employer brand is just one dimension.

Expected outcomes:

• Clearly articulated alignment with existing business strategies
• Understanding of current context and business value for implementing strategic initiatives
• Documented employer brand and reputation strategy
• Tactical roadmap for implementation

Program Management & Support

As with all strategy, the problem with successful implementation is often not in the thinking, but in the DOING.  We support you with the development and management of your internal/external team to ensure a successful roll out and on-going management of your employer brand and reputation strategy and tactical roadmap, including evaluation.

Expected outcomes:

• Integrated implementation approach
• Aligned expectation vs experience (internal and external)
• Successful launch and desired results delivered on budget