Connecting Employees To Customers To Profit

Whilst many thought the Global Financial Crisis would increase the supply of available talent, the reality is ATTRACTING and RETAINING talent is still the number 1 issue facing companies of all sizes across all industries in New Zealand (and Globally!). We have seen during the economic recovery in New Zealand that the challenges of sourcing, developing and retaining your top talent is only going to get tougher. Employer branding is now at the top of the leadership agenda in leading companies around the world. Many such as IBM, Coca-Cola, Deutsche Bank, Starbucks, Deloitte, etc have now appointed Employer Brand Directors and Managers to manage their employer branding functions.

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent, demands for higher levels of customer service and the increasing fragmentation of communications, organisations who effectively manage the convergence of HR, Marketing and Communications to connect employees to customers to profits will be best positioned to meet these challenges head on. In this highly engaging International Summit you will:

  • Share in the latest global developments, research and trends in Employer Branding & Engagement and the implications for leaders in New Zealand
  • Learn a practical approach to develop your employer brand strategy from early concept to competitive advantage
  • Discover the impact of a strong employer brand on customer sales, revenue and growth
  • Understand the impact of employer branding on employee & engagement & corporate performance
  • Discover why the current economic climate is the most critical period for organisations to get their employer brand strategy right
  • Discover the critical role of leadership in employer branding
  • Learn how to leverage social media to communicate with your target audiences
  • Discover the linkages between your corporate, consumer and employer brands and how to optimise their combined value
  • Discover who are the world’s benchmark employer brands and what you can learn from them
  • Learn from real life case studies about how they’ve developed and implemented their employer brand strategies for improved performance

Speakers include:

  • Brett Minchington, Chairman & CEO at Employer Brand International - “Employer branding global trends and their implications for leaders in NZ”
  • Richard Long, Manager Talent Acquisition at Deloitte – A Case Study “Deloitte NZ – Up close and person on the social web”
  • Hamish Price, Client Solutions Manager and Marc Soljak, Creative Director, both at HainesAttract – “Commanding results through creative consistency”
  • Rory Walker, Sales Director at Silk Road Technology – “On-boarding: the moment of truth for your employer brand”
  • Muriel Roake, GM Sourcing & Leadership and John Charlesworth, Culture & Talent Development Manager both at Air New Zealand – A Case Study “The cultural transformation of Air New Zealand”
  • Linda Halse, Group GM Human Resource Manager at Australian Wine Research Institute – A Case Study “Building a pipeline of critical talent through international collaborations and networks”
  • Kate Billing, Director at Blacksmith - “A Brave New World – The rise of the conscious, connected workforce”